Cricket Wireless: Bridging The Digital Divide
Cricket Wireless bridges the digital divide by pledging to donate plans and lines to 10,000 residents of Detroit, Michigan by 2030 through the NOMO (or “No One Misses Out”) campaign. The campaign was created for the Argonaut summer internship, 2023.
Cricket connects the most digitally divided city in America by donating free wireless to people in need. NOMO counteracts FOMO and increases connectivity for households in low income communities with Iittle to no broadband access by putting the world they deserve at their fingertips.
Strategy: Audrey Flynn
Designer: Dina Coletti
Content Creation: Carolina Mangru
Art Direction: Jess Riporti
Copywriting: Karas Lamb